Marketing Analytics

Many people wonder what the best online marketing channels are for 2017. Before we go over top internet marketing channels, it’s worth taking a look at what the marketing space has evolved into, from its early traditional marketing predecessors. The internet has changed the game into how people buy, find and research products. This change …

Top Online marketing channels for 2017 Read More »

Many people who run a blog or website attempt to pick the best layout, colors, wording, etc., all in an effort to optimize the amount of emails, sales, or any other conversion. Many marketers and business owners are intimidated by conversion optimization, so instead they look for ways of optimizing their content, without testing. Others want …

Why conversion optimization “best practices” are bullshit Read More »